Full-service real estateand construction marketing

A residential development is marketed for two to four years, across a dozen channels, to buyers who meet the project many times before they call. When those channels are run by different suppliers, each one optimises its own part: the film looks beautiful but does not fit the ads, the website is elegant but slow, the ads bring clicks that nobody follows up. The buyer experiences one project; the developer pays for six disconnected efforts.

An integrated marketing partner removes the gaps between them. The same team that writes the positioning shoots the film, so every frame serves the message. The same team that builds the website runs the ads, so every landing page is built for the campaign that feeds it. The same team that reads the CRM decides where next month’s budget goes. That is the practical difference between a full-service real estate marketing agency and a set of good suppliers.

• One strategy, one brand and one message across every channel and every stage.
• One team accountable for results, not six suppliers pointing at each other.
• Faster decisions, because the people who plan and the people who produce sit together.
• Lower total cost, because footage, design and copy are produced once and used everywhere.
• Clear reporting from the first click to the signed reservation.

Marketing a building is not one campaign. Each stage has a different audience, a different goal and a different mix of channels. We plan all of them at the start, so the work of one stage prepares the next.

Land acquisition and antiparochi

Before there is a project there is a plot. For construction companies that build through antiparochi (the Greek land-for-apartments exchange), we market the company to landowners: a credible company website, a portfolio of delivered buildings, local search visibility and campaigns aimed at owners of plots in the areas you want to build. Developers buying land need the same thing in another form: a reputation that makes landowners, brokers and lawyers call them first.

Pre-launch

Naming, identity and positioning for the project, a holding page with an interest form, the first renders turned into film and a list of people who want to hear first about prices and availability. The aim is to open pre-sales with demand already waiting.

Off-plan pre-sales

The project website with floor plans and live availability, scroll-driven tours of the apartments, Meta and Google campaigns per buyer audience, the hoarding with a QR code, the sales suite or show flat material and same-day follow-up of every enquiry. Here we measure cost per qualified enquiry, per viewing and per reservation.

During construction

Progress film, drone and time-lapse, updates for buyers who have already reserved, social content that shows the building rising and campaigns for the units still available. Off-plan buyers buy trust, and visible progress is the strongest proof.

Handover

Final film and photography of the finished spaces, owner testimonials, material for partner agencies and a case study page that stays online. The finished building is the best advertisement the company will ever have.

After-sales and the next project

Resale and rental support for owners, the company’s own brand and website, and the groundwork for the next development: the same audiences, the same content library and a reputation that makes the next pre-sale faster.

Full-service means we cover the whole marketing mix ourselves, and that each channel is designed to work with the others. This is what we plan, produce and run for developers and construction companies:

Strategy, research and positioning

Who the realistic buyers are, which projects they compare you with, what the price per square metre can support and which message wins. Everything else is built on this.

Naming, branding and sales material

Project names, logos and identity systems, hoardings, brochures, price lists, signage, show flat and sales suite material, and the developer’s own corporate brand.

Website, landing pages and scroll-driven tours

Fast bilingual project and company websites with floor plans, live availability and enquiry forms, plus our scroll-driven property tours, where the camera moves through the apartment as the visitor scrolls.

Film, photography and drone

Project films, render animation, progress shoots, drone, time-lapse, interior photography and vertical reels, planned, filmed and edited by the same crew.

Social media and content

Content plans and production for Instagram, Facebook, LinkedIn, TikTok and YouTube, aligned with each stage of the project and with the ads.

Paid media

Meta, Google Search, Performance Max, YouTube and LinkedIn campaigns, separated by audience, language and market, measured in qualified enquiries and viewings rather than clicks.

SEO and AI search

Technical and content SEO in Greek and English, local search, and the structured information that lets ChatGPT, Gemini, Claude and Perplexity understand and recommend the project and the company.

Landowner and antiparochi campaigns

Campaigns on Meta, Google and LinkedIn aimed at owners of plots in the areas where the company wants to build, with a page that explains how an antiparochi agreement with you works and an enquiry form that reaches you directly.

CRM, lead handling and reporting

Enquiry routing, lead tracking from source to reservation, response-time monitoring and a monthly report that connects spend to results and says what changes next.

International buyers and Golden Visa

English and multilingual pages, films and campaigns for buyers abroad, the Greek diaspora and Golden Visa investors, kept consistent with the Greek campaign.

Separate specialists can be excellent, and sometimes a developer already has a strong architect’s visualiser or a sales agency they trust. We work well alongside them. But when the core marketing is split between suppliers, the developer becomes the project manager of their own marketing, and every brief is passed on, reinterpreted and delayed at each handoff.

In an integrated team the brief is written once. A price change on Monday is on the website, in the ads, on the hoarding QR page and in the sales team’s material by the same week, because the people who make each of those sit in the same team and work from the same plan.

The chart below shows how the channels overlap across the life of a typical residential development. Some run from day one to the last unit, others appear only when they are useful. The point is not to be everywhere at once, but to have each channel ready the moment the project needs it.

Construction companies sell two things: individual buildings and the company itself. The company brand is what landowners, banks, partners, subcontractors and future buyers judge, and it is usually the most neglected asset.

• A corporate website that presents delivered projects as case studies, with film, photography and facts.
• A clear story about who the company is, how it builds and why that matters to the buyer.
• A LinkedIn presence for partnerships, tenders and hiring, alongside consumer channels for the projects.
• Local search visibility for searches such as construction company in your city.
• Campaigns to landowners in the areas where the company wants its next plot.

Full-service does not mean we replace everyone. The architect supplies drawings, renders and technical detail; the sales team or brokerage handles viewings and negotiation; lawyers and engineers answer the legal and technical questions. We bring the buyers to them, give them the material they need and make sure every enquiry is followed up and recorded.

We are used to working inside a developer’s existing structure, with one person on your side approving the work and a shared calendar that everyone can see.

From the start we agree what counts as a qualified enquiry, connect every form, call and WhatsApp message to its source and follow each lead to a viewing and a reservation. Each month you see what every channel cost, what it produced and what we are changing. When a channel does not bring buyers, we say so and move the budget, because we are not paid to defend any single channel.

We begin with a working session on the project or the portfolio: the plot, the plans, the pricing, the likely buyers and the competition. Within the first weeks you receive a written marketing plan for every stage, the channels and production it needs and a written scope and price. Then production starts, usually with naming and identity, the project page and the first film, so that pre-sales open with everything in place.