Golden Visa andinternational buyer marketing

For developers and agencies selling Greek property to buyers abroad, including Golden Visa investors and the Greek diaspora. We present the property and the place the way international buyers need, and bring it to them in their own markets.

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Διαβάστε στα ελληνικά

Sea-view house with a stone plinth, metal roof and Mediterranean garden at sunset
Modern white villa with black-framed sliding doors, a timber deck and a turquoise mosaic pool under a clear blue sky

How do you market Greek property to Golden Visa investors?

International buyers decide from a distance. They need to understand the property, the neighbourhood, the running costs, the rental potential and the process of buying in Greece, often before they have visited the country. Golden Visa investors add their own questions about eligibility, timelines and which properties qualify. The marketing has to answer those questions clearly and honestly, in English and often in other languages, and build enough trust for a buyer to fly in for a viewing.

Golden Visa rules, including minimum investment thresholds by area, have changed several times, so every campaign is checked against the current rules with the client and their legal advisors before launch. We focus on what we do best: films that show the property and the area, clear multilingual pages and campaigns aimed at the countries and audiences most likely to buy.

What international buyer marketing includes

Everything a buyer abroad needs before booking a flight.

English and multilingual property pages

Pages that explain the property, the area and the buying process clearly, written for each audience rather than translated word for word.

Property and area films

Films that show the home, the view, the neighbourhood and the lifestyle, for buyers who cannot visit yet.

International campaigns

Meta and Google Ads in the countries and languages most likely to buy, including the Greek diaspora.

Virtual viewings and tours

Scroll-driven tours and video walkthroughs that make remote decisions easier.

Lead qualification and handoff

Forms and tracking that capture the right details, so your sales team knows which buyers are serious.

Trust content

Guides and answers to the questions international buyers ask, reviewed with your legal and tax advisors.

How it works

  1. 1

    Define the buyers

    We agree the target countries, buyer profiles and the questions each group asks.

  2. 2

    Build the material

    Pages, films and tours are prepared in the right languages, with content checked by your advisors.

  3. 3

    Reach and qualify

    Campaigns run in the target markets, and enquiries are qualified and handed to your sales team.

Why EnPrisma

The usual approach

  • A Greek listing translated word for word
  • Photos with no context about the area
  • Generic ads shown to everyone abroad
  • Out-of-date information about the programme

EnPrisma

  • Pages written for each international audience
  • Films of the property and the place
  • Campaigns targeted by country, language and profile
  • Content checked against current rules with your advisors

Frequently asked

Can you market property to Golden Visa investors?

Yes. We create English and multilingual pages, films and campaigns aimed at international investors, with programme information checked against the current rules together with your legal advisors.

Do you give legal or immigration advice?

No. We are a marketing studio. Legal, tax and immigration advice should come from qualified professionals; we make sure the marketing reflects their guidance accurately.

Which countries do you target?

It depends on the property and the developer's experience with buyers. We choose target countries and languages together, based on demand and past enquiries.

Can buyers view the property remotely?

Yes. Films, video walkthroughs and scroll-driven tours help international buyers shortlist properties before they travel.

Do you work with properties in Athens and the islands?

Yes. We work with developers and agencies in Athens, the Athenian Riviera, the islands and across Greece.

Video production

Property films, drone, product films and vertical reels from one crew.

Tell us what you’re launching.

A 30-minute call, no pitch deck. We look at where you are, what you want to sell and whether we are the right fit.

Book a call smenprisma@gmail.com