Performance marketingwith Meta and Google Ads

Advertising on Meta and Google that is measured in enquiries, viewings and orders, not reach. Creative, landing pages and tracking are made by the same team that runs the ads.

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Minimalist white single-storey home with vertical timber cladding, a covered deck and a stepped mosaic pool set in cream stone paving
Modern white villa with black-framed sliding doors, a timber deck and a turquoise mosaic pool under a clear blue sky

What is performance marketing, and what budget do we need?

Performance marketing means paying for advertising and judging it by the business it brings: a booked viewing, a request for a price list, an order from a distributor. We plan the campaign around one clear action, build the landing page and the tracking for it, produce the creative and then move budget every week towards whatever brings qualified enquiries at the lowest cost.

The right budget depends on the market, the price of what you sell and how many enquiries you need. A new-build launch in Athens needs a different spend from a local agency or a producer testing a new export market. Ad spend is paid directly to Meta and Google; our management fee is separate and agreed in writing, and we recommend a starting budget once we know your goals.

What our campaigns include

Everything a campaign needs to turn a click into an enquiry.

Campaign strategy

Audiences, offers, budget split and targets, set around the cost per enquiry that makes sense for your business.

Meta Ads

Campaigns on Instagram and Facebook with video, reels and carousels made for each audience, from local buyers to the diaspora.

Google Ads

Search campaigns for people who are already looking, plus Performance Max and YouTube when they fit the goal.

Landing pages

Fast pages built for one action, whether that is booking a viewing, downloading a brochure or contacting sales.

Tracking and CRM handoff

Conversion, call and form tracking and a clean handoff to your inbox or CRM, so no lead is lost.

Weekly optimisation and reporting

Budget moves every week; each month you get a report in enquiries, cost per lead and what happened next.

How it works

  1. 1

    Plan

    We agree the goal, the audience, the budget and what counts as a qualified enquiry.

  2. 2

    Build and launch

    Creative, landing pages and tracking are prepared together, then the campaigns go live.

  3. 3

    Optimise

    We test audiences and creative, cut what does not work and scale what brings enquiries.

Why EnPrisma

The usual approach

  • Reports in reach, impressions and likes
  • Ads sending traffic to a generic homepage
  • Creative from one supplier, ads from another
  • No link between clicks and sales

EnPrisma

  • Reporting in enquiries and cost per lead
  • A landing page built for every campaign
  • Creative and ads made by the same team
  • Tracking from the first click to the enquiry

Frequently asked

How much should we spend on Meta and Google Ads?

It depends on your market and goals. We recommend a starting budget after the first call, then adjust it based on the cost per qualified enquiry. Ad spend is paid directly to the platforms.

Meta Ads or Google Ads: which is better?

They do different jobs. Google Ads captures people already searching, for example for new apartments in a specific area. Meta Ads creates demand with video and imagery among people who fit your buyer profile. Most launches use both.

Can you target buyers abroad and the Greek diaspora?

Yes. We run campaigns in English and Greek for buyers in other countries, including the diaspora, with landing pages and content written for each audience.

How soon will we see results?

Campaigns usually bring the first enquiries within the first weeks. The first one to two months are about learning which audiences and creative work best; results improve as budget moves to them.

How do you report results?

Every month you get a short report with enquiries, cost per lead, the best performing ads and what we plan to change. If you share sales data with us, we also report the path from enquiry to sale.

Video production

Property films, drone, product films and vertical reels from one crew.

SEO & AI search

Technical SEO, content, local search and visibility in AI assistants.

Tell us what you’re launching.

A 30-minute call, no pitch deck. We look at where you are, what you want to sell and whether we are the right fit.

Book a call smenprisma@gmail.com