Off-plan and pre-saleproperty marketing

For developers selling new-build apartments and homes before completion. We turn plans and renders into a project buyers can picture, and bring it to the people most likely to reserve.

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Minimalist white single-storey home with vertical timber cladding, a covered deck and a stepped mosaic pool set in cream stone paving
Aerial drone view of a flat-roof modern home with an L-shaped pool and timber deck, surrounded by olive groves and vineyards

How do you sell property that does not exist yet?

Off-plan buyers are asked to commit to something they cannot visit. They decide on trust: in the developer, in the location and in a clear picture of the finished home. Pre-sale marketing builds that picture early, with a project identity, films made from renders and the real neighbourhood, a project website with plans and availability, and campaigns that reach buyers while the first units are still on paper.

Selling early matters for cash flow, financing and price. A launch that creates demand before construction starts gives the developer room to raise prices in later phases rather than discount them. We plan the whole sales period, from the pre-launch waiting list to the last units, and report reservations and enquiries, not views.

What a pre-sale launch includes

Everything a new-build project needs to sell before completion.

Project identity

Name, logo, hoarding and brochure for the development, so it has its own presence from day one.

Films from renders and location

Renders brought to life, combined with drone footage of the plot and the neighbourhood, so buyers can picture living there.

Project website and scroll-driven tour

A dedicated page with floor plans, availability and an enquiry form, plus a tour the visitor scrolls through like a walkthrough, linked to a QR code on the site sign.

Pre-launch waiting list

A campaign that collects interested buyers before prices are published, so launch day starts with a list of warm leads.

Buyer campaigns in Greece and abroad

Meta and Google Ads for local buyers, investors, the diaspora and foreign buyers, each with its own message and landing page.

Reporting on reservations

Enquiries, viewings and reservations per channel, so budget follows what actually sells units.

How it works

  1. 1

    Position the project

    We agree who the buyers are, the price strategy and the story of the development.

  2. 2

    Build the launch

    Identity, films, the project website and tracking are prepared before the first ad runs.

  3. 3

    Sell in phases

    Waiting list, launch and later phases run as one plan, with budget moving to the channels that bring reservations.

Why EnPrisma

The usual approach

  • Waiting for the building to be finished before marketing
  • A generic listing on property portals only
  • Renders shown without context or story
  • Reports on views instead of reservations

EnPrisma

  • Marketing that starts before construction
  • A dedicated project website and tour
  • Renders combined with the real neighbourhood on film
  • Reporting on enquiries, viewings and reservations

Frequently asked

When should marketing for an off-plan project start?

Ideally before construction starts, as soon as plans and renders are ready. A pre-launch waiting list gives you early demand and information about buyers before prices are published.

Can you make a film without a finished building?

Yes. We combine renders, drone footage of the plot and area, the neighbourhood and lifestyle scenes, so buyers understand both the home and the place.

Do you work with developers in Athens?

Yes. Athens and Attica, including the southern suburbs and the Athenian Riviera, are among our main markets, along with Thessaly, Thessaloniki and the islands.

Can you reach foreign buyers and the diaspora?

Yes. We run English-language campaigns and pages for buyers abroad, with content that answers the questions they ask before reserving.

What does a pre-sale campaign cost?

It is priced per project, based on the number of units, the production needed and the ad budget. Project websites start from €2,500 and monthly retainers from €500.

Architecture marketing

Project photography and film, portfolio websites and visibility for architecture practices.

Video production

Property films, drone, product films and vertical reels from one crew.

Tell us what you’re launching.

A 30-minute call, no pitch deck. We look at where you are, what you want to sell and whether we are the right fit.

Book a call smenprisma@gmail.com