Frequently askedquestions

EnPrisma is a marketing and web studio based in Athens, with a second base in Larissa. We design and build websites, produce video and photography, run social media and Google and Meta advertising, and handle SEO and visibility in AI assistants, mainly for real estate and food and drink brands.

EnPrisma was founded by Dimitris Gkekas, who leads the studio’s strategy and creative direction and is involved in every project from the first brief to the final result.

Real estate and construction, including developers, construction companies, architects and real estate agencies, and food and drink, including wineries, distilleries, olive oil and food producers and exporters. We also take on a small number of hospitality, retail and B2B clients each year.

We are based in Athens and Larissa and work across Greece, from Attica and the Athens Riviera to Thessaly, Thessaloniki and the islands. Strategy and reporting work remotely, so we also work with companies abroad.

Yes. We work in Greek and English, build bilingual websites as standard and work with international companies that need a local team in Greece.

With a 30-minute call, or a meeting in Athens, to understand your business, your goals and whether we are the right fit. If we are, you receive a written proposal with scope, timeline, price and the numbers we will be judged on.

Every project is scoped and priced in writing before anything starts. Websites, branding and productions are priced per project, and ongoing marketing as a monthly retainer. The price depends on the scope, the production needed and the markets involved, not on a fixed package.

For one-off projects such as a website, a brand or a shoot, no. For monthly retainers we agree a realistic horizon from the start, because channels such as SEO take months to pay off, and the terms are written into the proposal.

You do. The domain, website, ad accounts, social profiles, analytics and the films and photos we produce for you are yours. If we stop working together, you keep everything.

Yes. Many clients start with a website, a shoot or a campaign and decide afterwards whether to continue. If one service is enough for what you need, we will tell you.

Every month you receive a short report in plain language, with enquiries, cost per enquiry, visits or sales depending on the goal, what worked, what did not and what we are changing next.

Most websites launch within four to eight weeks. The main factor is content, so if photography or video is needed, we schedule the shoot in the first two weeks.

No. Every website is designed for one brand. We choose the technology that suits the project, from custom static sites to WordPress or an e-commerce platform, and explain why.

Yes. Both versions are written for their audience, not machine-translated, and connected correctly so search engines show each visitor the right language.

Yes. We set the site up so your team can change text, images, listings or products, and show you how before launch.

Not if the move is planned. We map every important page of the old site to the new one with permanent redirects, keep the content that performs and monitor Search Console after launch.

Property and project films, drone footage, construction progress films, product and production films, interviews, vertical reels and short ad cuts, usually from the same shoot.

Yes. We film across Greece, including Thessaly, Thessaloniki, the Peloponnese and the islands, and travel is included in the quote.

Yes. We combine renders, drone footage of the plot and the area, the neighbourhood and lifestyle scenes, so buyers can picture the finished home.

Yes. Flights follow European rules with a registered operator, and we check each location in advance for restrictions near airports, archaeological sites and built-up areas.

Most sites see movement within three to six months. New sites and very competitive terms take longer, while technical fixes and local SEO usually show results first.

Generative engine optimisation is the work that helps AI assistants such as ChatGPT, Gemini, Claude and Perplexity find accurate information about your business and recommend it. It relies on consistent details across the web, structured data and pages that answer questions clearly.

Yes. We make your company’s information clear and consistent, write answer-first content, add structured data and track every month whether and how AI assistants mention you.

No, and nobody honestly can. We commit to specific work every month and transparent tracking of rankings, traffic and enquiries.

They do different jobs. Google captures people already searching, while Facebook and Instagram create demand among people who were not looking yet. Most projects use both, with different roles.

It depends on the market, the price of what you sell and how many enquiries you need. We recommend a starting budget after the first call and adjust it based on the cost per qualified enquiry. Ad spend is paid directly to the platforms.

Usually within the first weeks. The first one to two months are about learning which audiences and creative work best, and results improve as the budget moves to them.

Ideally before excavation, so that by pre-sales there is already a project identity, a project page and a waiting list of interested buyers.

A web page where the camera moves through the property as the visitor scrolls, with no app or headset. It works smoothly on mobile, can be built from renders before the building exists and links to a QR code on the site hoarding.

Yes. We create pages, films and campaigns for international buyers, with programme information checked by your legal advisers and shown with a last-updated date.

Yes. We build a separate journey for landowners, with a dedicated page, local search visibility, reviews and targeted campaigns. The terms of each agreement are set by you and your lawyers.

Yes. Many of the producers we work with are family businesses. We help them present their history in a way that feels premium without losing its authenticity.

We prepare you for importers, with an export-ready website, technical sheets and presentation material, and we identify and approach buyers with you. We are not sales agents, so the negotiation is yours.

Yes, with rules. Ads may only reach adults, restrictions vary by country and the communication has to be responsible. We design campaigns around these rules from the start.

Yes, including redesigns of established labels. We work with your printer from early on and test the label on a real shelf before you approve it.